Showcasing the Rich Enterprise Application Software Suite

Introduction of Oracle's Rich Enterprise Application (REA) suite with a microsite and flash demo demonstrating the power and flexibility of REA technology.

The main purpose of the microsite was to generate awareness of Oracle's REA suite and get developers to download and test the REA software. A "co-creation" initiative was introduced to the site inviting developers to create enterprise mash-ups using REA that would be showcased on the site. "Launchpad" was the name proposed for this.

Art of The Blend

Blending the world’s smoothest Turkish tobacco and robust domestic tobaccos is Camel brand’s secret to distinctive flavor and world-class smoothness.

Picture Happiness with Picaboo

With Picaboo, anyone with digital photos can create beautiful photo products in seconds.

To make the leap from cutting edge technology to timeless treasure, Picaboo was re-branded to reflect an elegant and evocative visual language with custom lifestyle and product photography. A simple and flexible identity system was created and applied for web, digital marketing materials and user interface for the web application.

Smart DVR, Brilliant TV

TiVo is the world’s first Smart DVR, bringing the best entertainment from cable and the web together in one place, with one easy-to-use remote and one simple search across everything for an engaging TV experience.

Research showed that TiVo’s audience had evolved from a predominately male early-user to a widespread female customer base who loved the simplicity of the TiVo experience. The design concept for online marketing and retail signage reflected this new consumer base while leveraging a simple, stylized icon system derived from the TiVo remote. Created for Duarte Design/TiVo.

Celebrate a New Dawn

Priya Living was formed to serve the need for community amongst the South Asian diaspora in the Bay Area. Residential communities inspired by the culture and traditions of India, Priya Living is the lifestyle brand geared towards serving the active adult audience.

The brand's visual identity and voice took inspiration from a myriad of Indian elements and typography. Custom photography and content further helped effectively capture the spirit of the brand and the collateral and communication that extends from it.

Skincare's Sexy Green Lifestyle

Sought after by celebrities and everyday women, Om Aroma & Co’s skincare promotes a sexy green lifestyle. Om Aroma, is an anti-aging luxury organic spa and product line that is free of parabens, formaldehyde, sulfates and other toxic chemical fillers.

Om Aroma’s logo was refined for a brand refresh to match the freshness of their product. An ecommerce site, updated packaging and collateral was created with custom photography and elegant design.

Positively Real Advice to Live a Better Life

Nationally syndicated wellness expert, Melissa Cassera covers the latest in healthy living advice for media outlets and audiences around the country.

Brand identity was created to reflect the spontaneity and positive spirit that emanates from Melissa’s core values by using a mix of color, typography custom photography and nature inspired collage.

Money Mojo

Lora Sasiela is a nationally published financial therapist helping to educate and empower her clients so they can kiss their financial heartaches goodbye. To better reflect Lora Sasiela’s niche — a cross between Carrie Bradshaw (SATC) and Suze Orman —Financial Wellness Coaching was renamed Financially Smitten.

The new brand identity was integrated through website, collateral, and custom photography.

Smart Design for Chic Furniture

Internationally recognized furniture and lifestyle brand BoConcept offers modern furniture and accessories to the urban-minded shopper.

Print ads, billboards, and signage were created for BoConcept, San Francisco in keeping with the global brand guidelines and campaigns.

Enabling Social Enterprise

The Peery Foundation enables and invests in social entrepreneurs around the world with the goal to strengthen youth and families to live lives of dignity and self reliance.

The aspects of water and movement were key to expressing the brand values of The Peery Foundation which influenced the logo and corporate identity materials for the foundation.

Makeup that Makes a Difference

Alison Raffaele Cosmetics not only look good, but help protect and improve your skin’s well-being.

Brand Forward

Karsten Creative, a NYC based design firm, delivers integrated brand solutions for printed and online marketing communications, corporate identity, retail design and trade advertising to push the boundaries and propel brands forward.

Keeping with Karesten’s mission, the web interface was designed with movement and play in mind by using an interface that's common to online maps - zoom in/out functionality. The fresh, updated visual language on the site and collateral further reflects the brand's commitment to deliver unique creative solutions for their clients. In collaboration with Richard Karsten and Rick Wake for Karsten Creative.

Community Powered Inspiration

Powered by a vibrant community of thinkers, speakers, artists and innovators we crafted a web presence for TEDxEmbarcadero that highlighted these myriad influences showcasing images from the various local events as the backdrop for the page.