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Recent Media Coverage

Branding Magazine: How To Build A Bigger Brand With Pinterest

As if brands need another outlet for their social media cache, along comes Pinterest to add to the mix....

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Ms. Magazine Celebrates 40 Years With Gloria Steinem and Kathy Spillar

Women of all generations came out to celebrate and raise money for Ms. Magazine at Spruce restaurant in San Francisco....

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Business Excellence: Marketing Brands: 2012 Marketing Trends

Will 2012 be the year when brands deliver more value and less hype?....
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Branding Magazine: Game On: How Gamification Can Help Brands Interact With Women Consumers Online

A recent Forbes article called gaming the “future of business” and the implications couldn’t have been clearer: women are the new face of online gamers....

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Target Marketing: Email Designs That Break the Rules for Response

Brands once knew "the rules." Email conformed to single-browsing width, and Web-safe fonts ruled inboxes....

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Branding Magazine: Data-Driven Design Enhances The Consumer Brand Experience

Numbers don’t lie. They aren’t influenced by our baggage, hubris, or subconscious need to be right....

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Marketing Trendz: Designed for the Holidays

Add the spice of persuasive design to keep the holiday tills ringing....

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Branding Magazine: 2012 Digital Design Trends Through the Consumer Behavior Lens

The New Year 2012 is upon us. Designers and marketers are busy forecasting what awaits in the digital design pipeline over the next 12 months....

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Talent Zoo: Changing Technology Retail Design: How to Capture Female Buyers

Fashion brands are in the business of using visual merchandising to make meaningful consumer connections and inciting “buy behavior.”....

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Portfolio: Online Shopping Without Satisfaction

Welcome to the season of retail contradiction. After a Cyber Monday that made online sales history—we’re talking $1.25....

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Branding Magazine: How The Spice Of Persuasive Design Can Put The Jingle In Your Holiday Sales

Just what is it about the smell of cinnamon and cloves that ushers in the holiday season?....

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Talent Zoo: Design For Responses, Not by the Rules

Brands once knew the rules. Email conformed to a single-browsing width and web-safe fonts ruled inboxes. Resistance was futile....

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HAPPI: Gotta Sale? Show Me Your QR Code?

Looking for women consumers? Interactive scavenger hunts are creating fun brand experiences and scoring serious sales....

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Branding Magazine: The Three Screens Of Eve – Designing Online For Women Is Different?

A new smartphone is flaunting its design. This one is pretty in plum. The HTC Rhyme isn’t 4G-compatible like other smartphones....

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Oracle Profit Magazine: Four New Principles of Branding Patterns

Everything we know about marketing is changing. “Ephemeral” is the word of the day at Anthropologie’s companion site, entymologie....

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Retail Online Integration: Then End to Full-Price Retailing?

What’s the deal with daily-deal sites? A study by Rice University professor Utpal Dholakia has added fire to....

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The Sociable: Do social media marketers underestimate women?

Women are a force to be reckoned with in social media, according to a new study conducted by Harris Interactive (for Rebtel)....

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Social Tech Pop: The Poke is a Wing Man to Social Networkers

Have you heard about the poke? The poke is a wing man to social networkers. It was strictly an offline player until popular social networking site Facebook built its network based....

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Marketing Daily: 'Ephemeral': Marketing Word Of The Day

Ephemeral is the word of the day at Anthropologie's "entymologie," a companion micro-site reflecting the retail platform's adventurous spirit....

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Young, Fabulous & Selfemployed Magazine [YFS]: 12 Experts Reveal Why Your Website Doesn't Make Dollars or Sense

If you're an entrepreneur with an online presence or a fledgling startup ready to make the leap – listen up – these tips will save you money and jump start your online business....

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Seattle Post Intelligencer: Does This Brand Make My Butt Look Bad?

Just when you thought it was safe to surf the Internet or open a magazine, a brand campaign shocks your senses. Sometimes, business owners commit web design misdemeanors....

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Oracle Profit Magazine: Three Design Principles for Retail Platforms

Social commerce sites are immersing consumers in product value with design innovation....

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Techcrunch: (Client feature) Damsels in Success

Damsels In Success has officially launched with a networking platform that is targeted strictly at professional women....

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Press Releases

PixInk Establishes the First Bay Area Digital Design Agency Focusing On Brands Marketing to Women

Brand Design Firm Crafts Digital Experiences for Riverbed, Priya Living and The Bar Method Amongst Many Others

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